Globaalse väikeriikide reklaamikonkursi BalticBest 2023 finaal toimub juba 23. augustil veebiülekandena, kus rahvusvaheline žürii hindab töid otse-eetris. Vaata, millised tööd jõudsid tänavu shortlisti.
1. SESSIOON: KELL 10.00-12.00
Žürii:
Mark Tungate, Editorial Director of EPICA Awards (France)
Sandro Tsitskishvili, Senior Art Director, Freelancer (Georgia)
Nils Kajander, Partner and Managing Director, BOND (Estonia)
Prof. Inguna Elere, Creative Lead & Partner @H2E (Latvia)
GRAPHIC DESIGN
Punctum Gallery branding - Neway - Punctum Gallery - ESTONIA
Wisl - andstudio - Wisl - LITHUANIA
Askly - Tabasco - Askly - ESTONIA
Patarei Sans Typeface - Estonia - BOND Patarei Sea Fortres - ESTONIA
Miros branding - Neway - Miros - ESTONIA
Snowman - Tabasco - Snowman - ESTONIA
PACKAGE DESIGN
Beaningful | Artisanal chocolate packaging design - Nebraska - Beaningful - LITHUANIA
Stina Plavac Mali Stipancic - Bruketa&Zinic&Grey - Stina - CROATIA
Lesta Home - cleaning products - étiquette - Lesta Home - LITHUANIA
IPA day - Not Perfect Vilnius - IPA day- LITHUANIA
Compass VII - Not Perfect Vilnius - Compass - LITHUANIA
Sink Moskva Bath Bombs - Good Bits Studio - Sink Moskva - ESTONIA
PUNCH CLUB - CLASSICS REIMAGINED READY TO SERVE COCKTAILS -Punch Club / Greg Clark - Punch Club - ESTONIA
AUGA - Not Perfect Vilnius - Auga - LITHUANIA
WEB DESIGN
Miros website - Neway -Miros - ESTONIA
Wildnest website - Neway - Wildnest - ESTONIA
Atria Website - Non-Linear Studio - Atria - ESTONIA
FILM/VIDEO CRAFT
MAGIC - LMT - LATVIA
Parim viis elamusteks! / The best way for experiences! - TANK - Elisa - ESTONIA
Good old times - Not Perfect Riga - Zelta Zivtiņa - LATVIA
Supreme Court of Latvia ''The Judge'' - 3000 Studio - Supreme Court of Latvia - LATVIA
Let’s celebrate true friendships! - Guilty Ogilvy - Ādažu Čipsi - LATVIA
Polish Up Your Garden of Style - MAGIC - SPICE - LATVIA
Sort and Save the Earth - MAGIC - Latvian Green Point - LATVIA
PRINT/OUTDOOR CRAFT
Snabb Outdoor - Neway Snabb - ESTONIA
Every business has it’s own Achilles’ heel - WKND - If Insurance - LATVIA
Alcodetector - Milk Agency - alkotesteris.lt - LITHUANIA
Know or Get to Know - MARIOS agency - Artscape - LITHUANIA
Polish Up Your Garden of Style - MAGIC - SPICE - LATVIA
PRINT ADVERTISING
Ukraine’s Victory Day - TRUTH. - Blue Yellow - LITHUANIA
Commodity Blood - Tabasco - North Estonia Health Centre - ESTONIA
Together - Not Perfect Vilnius - Program together - LITHUANIA
OUTDOOR/AMBIENT ADVERTISING
Commodity Blood - Tabasco - North Estonia Health Centre - ESTONIA
Small Christmas - ALL CAPS AGENCY - MAISTO BANKAS (LITHUANIAN FOOD BANK) - LITHUANIA
Fighting Discrimination with Absurdity - Tabasco Office of Gender Equality and Equal Treatment Commissioner - ESTONIA
Waste of money - TRUTH. - Caritas Lithuania - LITHUANIA
Blue / Yellow Potholes - TRUTH. - Blue / Yellow - LITHUANIA
100% DON`T CARE - Not Perfect Tallinn - Rendin - ESTONIA
Otse, Loomulikult! / Straight Up! - TANK - Tallinna Lennujaam - ESTONIA
Good News - MAGIC - Ziedot.lv - LATVIA
2. SESSIOON: KELL 12.30-14.45
Žürii:
Adam Reuterskjöld, Partner and Senior Copywriter at Akestam Holst (Sweden)
Juuso Helander, Creative Director at Nitro (Finland)
Anti Jürgenstein, Creative Director of Optimist (Estonia)
Dina Dretvić, Strategic Planning Director of Imago Ogilvy (Croatia)
Ugnius Mikšta, Creative Teams Lead, TRUTH (Lithuania)
DIRECT MARKETING OFFLINE
Commodity Blood - Tabasco - North Estonia Health Centre - ESTONIA
SAUNA ESSENCE - Not Perfect Tallinn - KARL FRIEDRICH - ESTONIA
SOCIAL MEDIA ADVERTISING (DIRECT MARKETING ONLINE)
This Is Not The End - Tabasco - Pakendikeskus - ESTONIA
Sort and Save the Earth - MAGIC & Element Digital - Latvian Green Point - LATVIA
Yet another successful communication - Deep White, MIXD - The program “Do Digital” - LATVIA
PROMO AND ACTIVATION
BOOK SIGNED WITH BULLETS - Not Perfect Tallinn - BIATLON - ESTONIA
Words of Strength - MAGIC - LMT - LATVIA
TV ADVERTISING
Unexplained - MARIOS agency New Baltic Dance (NBD)
Barbora Handshake - Milk Agency - Barbora - LITHUANIA
Helping Hand - Not Perfect Vilnius - Red Cross Lithuania - LITHUANIA
Bullying can be a lifelong burden - Not Perfect Tallinn - KIUSAMISVABA KOOL - ESTONIA
Sort and Save the Earth - MAGIC - Latvian Green Point - LATVIA
Good old times - Not Perfect Riga - Zelta Zivtiņa - LATVIA
When There Only Remains Loneliness - MARIOS agency - Maltesers - LITHUANIA
The cinema is calling - Not Perfect Vilnius - Kino pavasaris - LITHUANIA
ANTARCTICA - Not Perfect Tallinn - KARL FRIEDRICH - ESTONIA
ONLINE VIDEO & FILM
Unexplained - MARIOS agency - New Baltic Dance (NBD) - LITHUANIA
Style - Textile - MAGIC - ECO BALTIA VIDE - LATVIA
Helping Hand - Not Perfect Vilnius - Red Cross Lithuania - LITHUANIA
ONLINE/BANNER ADVERTISING
The renewal of flights destinations - Milk Agency - Lithuanian Airports - LITHUANIA
Comebacks - MARIOS agency - Lithuania Travel (Keliauk Lietuvoje) - LITHUANIA
“Celebrate Porcelain with Kuznetsov” - 3000 Studio - Zuzeum - LATVIA
INTEGRATED ADVERTISING
Good News - MAGIC & Deep White - Ziedot.lv - LATVIA
Commodity Blood - Tabasco - North Estonia Health Centre - ESTONIA
Säästupirn – an ice cream produced at night - Taifuun - La Muu - ESTONIA
Waste of money - TRUTH. - Caritas Lithuania - LITHUANIA
The most stolen ice cream - TRUTH. - POLS - LITHUANIA
Style - Textile- MAGIC & Deep White - ECO BALTIA VIDE - LATVIA
Vote for a Landfill - McCann Riga - Getliņi EKO - LATVIA
LHV bank – Money relations - Taifuun - LHV bank - ESTONIA
Bullying can be a lifelong burden - Not Perfect Tallinn - KIUSAMISVABA KOOL - ESTONIA
Good old times - Not Perfect Riga - Zelta Zivtiņa - LATVIA
Anthem of Self-Belief - McCann Riga - Bite - LATVIA
3. SESSIOON: KELL 15.15-16.45
Žürii:
Reinis Traidas, Creative Director & Head of Content of Magic Agency (Latvia)
Rasa Misiūnaitė, Head of Strategy of Milk (Lithuania)
Rokas Eltermanas, Executive Creative Director of Not Perfect Vilnius (Lithuania)
Alvar Lonks, Creative director of Tabasco (Estonia)
CORPORATE AND PUBLIC SERVICE PR
Join The Police - Fabula Rud Pedersen Group - Lithuanian Police - LITHUANIA
Unendangered Species - Fabula Rud Pedersen Group -„Grąžinti verta“ LITHUANIA
This Is Not The End - Tabasco - Pakendikeskus - ESTONIA
Small Christmas - ALL CAPS AGENCY - MAISTO BANKAS (LITHUANIAN FOOD BANK) - LITHUANIA
Good News - MAGIC & Deep White - Ziedot.lv - LATVIA
Style-Textile - MAGIC & Deep White - ECO BALTIA VIDE - LATVIA
CONTENT MARKETING, BRANDED CONTENT AND BRANDED ENTERTAINMENT
Join The Police - Fabula Rud Pedersen Group - Lithuanian Police - LITHUANIA
This Is Not The End - Tabasco - Pakendikeskus - ESTONIA
Anthem of Self-Belief - McCann Riga - Bite - LATVIA
Sort and Save the Earth - MAGIC & Element Digital - Latvian Green Point - LATVIA
Words of Strength - MAGIC - LMT - LATVIA
EVENTS
MONEY DAY - an unprecedented initiative in Latvian schools - Deep White - Swedbank Latvia - LATVIA
The Longest McDrive™ - Fabula Rud Pedersen Group - McDonald’s® - LITHUANIA
INNOVATIVE MEDIA & MARKETING/USE OF TECHNOLOGY
Crossword Codes - McCann Riga - Lidl - LATVIA
Join The Police - Fabula Rud Pedersen Group - Lithuanian Police - LITHUANIA
Unexplained - MARIOS agency - New Baltic Dance (NBD) - LITHUANIA
Sort and Save the Earth - MAGIC & Element Digital Latvian Green Point - LATVIA
Style - Textile - MAGIC - ECO BALTIA VIDE - LATVIA
MARKETING EFFECTIVENESS
Evolution Stage - Dingo&Schwarz - Evolution Latvia - LATVIA
The Most Personal Manual - autoriai | creative agency - ELVIS - LITHUANIA
Good News - MAGIC- Ziedot.lv - LATVIA
MEDIA PLANNING EFFECTIVENESS
Karl Fazer Secret - AD Angels - Karl Fazer - ESTONIA
NB! Võitjad kuulutatakse välja iga kategooria lõpus.
Seotud lood
Kaasaegses ärikeskkonnas on kaubamärgi tuntus ja eristumine iga ettevõtte kohustus. „Valgusreklaamindusest ja viidandusest on saanud valdkonnad, milleta kaubamärgid tuntust ei kogu ning ei jõua tihedalt asustatud ärimaastiku kaardile,” nendib reklaamlahenduste tootja Adfactory Design OÜ juhatuse liige Jan Mägi.